Downmarket

2 definitions found

From The Collaborative International Dictionary of English v.0.48 [gcide]:

  down-market \down-market\ adj.
     designed for low-income consumers. Opposite of {upmarket}.
  
     Syn: downmarket.
          [WordNet 1.5]



From WordNet (r) 2.0 [wn]:

  downmarket
       adj : designed for low-income consumers [ant: {upmarket}]