Brochureware definition

Brochureware





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2 definitions found

From Jargon File (4.3.1, 29 Jun 2001) [jargon]:

  brochureware n. Planned but non-existent product like {vaporware}, but
     with the added implication that marketing is actively selling and
     promoting it (they've printed brochures). Brochureware is often deployed
     as a strategic weapon; the idea is to con customers into not committing
     to an existing product of the competition's. It is a safe bet that when
     a brochureware product finally becomes real, it will be more expensive


     than and inferior to the alternatives that had been available for years.
  
  

From The Free On-line Dictionary of Computing (27 SEP 03) [foldoc]:

  brochureware
       
           Planned but non-existent product like
          {vaporware}, but with the added implication that marketing is
          actively selling and promoting it (they've printed brochures).
          Brochureware is often deployed to con customers into not
          committing to an existing product of the competition's.
       
          The term is now especially applicable to new {web sites}, web
          site revisions, and ancillary services such as customer
          support and product return.
       
          Owing to the explosion of {database}-driven, {cookie}-using
          {dot-coms} (of the sort that can now deduce that you are, in
          fact, a dog), the term is now also used to describe sites made
          up of {static HTML} pages that contain not much more than
          contact info and mission statements.  The term suggests that
          the company is small, irrelevant to the web, local in scope,
          clueless, broke, just starting out, or some combination
          thereof.
       
          Many new companies without product, funding, or even staff,
          post brochureware with investor info and press releases to
          help publicise their ventures.  As of December 1999, examples
          include pop.com and cdradio.com.
       
          Small-timers that really have no business on the web such as
          lawncare companies and divorce laywers inexplicably have
          brochureware made that stays unchanged for years.
       
          [{Jargon File}]
       
          (2001-05-10)
       
       

















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